Casting Call for Destiny: How Daisy Found Her Calling at Sutherland Models
At 19 years old, Daisy found herself working part-time at the front desk of Sutherland Models, a position that would change the course of her life. Surrounded by 20 aspiring models, all anxiously awaiting their casting calls, Daisy couldn't help but soak in the energy of the room. The excitement, the possibilities, and the anticipation! It was in that moment, amidst the buzz of future success, that she knew she had found her calling. This experience sparked a passion that would later shape her understanding of the modeling world and her own career path.
As Daisy's journey continues to unfold, she finds herself deeply aligned with the vision of Sutherland Models' President, Carole. Carole’s commitment to building strong global relationships, fostering inclusivity, and mentoring the next generation of talent reflects a future for modeling that goes beyond aesthetics. According to Carole, the modeling industry is evolving in ways that require empathy, intentionality, and collaboration - values that will guide the next phase of growth. Here’s what Carole has to say about the exciting future of the industry:
“As we look ahead, we see the modeling industry becoming more connected and more intentional than ever before. At Sutherland, our vision for the future is rooted in continuing to build strong, authentic relationships across the globe collaborating with partners who share our values and who are just as committed to creating space for diverse voices and stories. Inclusivity isn't just a box to check, it’s a mindset. We’re focused on broadening what representation really means, not only in terms of appearance, but also in the experiences, cultures, and perspectives our models bring to the table. The world is evolving, and with that comes an opportunity and responsibility to lead with empathy and purpose. It’s not a small goal, but we’re up for it!
For the next generation of talent, we want to be more than an agency, we want to be mentors, advocates, and a source of stability in an industry that’s constantly shifting. That means investing in education, mental wellness, and long-term career growth for those that we represent. The future of modeling is about collaboration, community, and meaningful change and we’re excited to keep building it, one relationship and one breakthrough at a time.”
Models of Canada: Daisy, can you take us back to the moment you decided to pursue a career in the fashion industry? What was that defining moment for you?
Daisy: I was 19yrs old, working part-time to pay off my university tuition and sitting at the front desk at Sutherland Models. I was sitting amongst 20 models, who were all waiting in line for a casting and I listened and took it all in. The excitement, the possibilities, the anticipation and the vibes that filled the reception area, just solidified my calling!
Models of Canada: The fashion industry has seen a lot of changes over the years. From your perspective, how has the landscape of modeling and fashion shifted, especially in Canada?
Daisy: One of the most amazing changes would have to be the diversity and inclusivity within the modelling and fashion industry. The notable changes that reflect a broader acceptance of various body types, ethnicities, gender identities, and abilities are all ways that continue to guide our industry in the right direction.
Models of Canada: What are some of the most important lessons you’ve learned in your journey within the fashion world, and how have those lessons shaped your approach to working with models today?
Daisy: My post secondary studies in Law and Political Science gave me the foundation to negotiate, secure and manage deals for our models. But more importantly, having 3 kids early in my career, enabled me to embrace relationships in the same manner that I would want my kids to be treated. With respect, guidance and open lines of communication every step of the way, this is what I always try and instil in every single relationship I have, whether it’s with models or clients.
Models of Canada: As a leading agent, what motivates you every day to keep pushing forward, even when facing challenges or setbacks in the industry?
Daisy: Knowing that with each booking, deal and contract that I work on, it’s making a difference in helping each model take the next step forward. Whether it’s getting them on set to meet new people, booking jobs in different parts of the world where they’ve never been or simply helping them build their bank accounts and knowing they are smiling with each booking they receive, makes it all worth pushing forward.
Models of Canada: The fashion industry can sometimes be seen as cutthroat and highly competitive. How do you maintain a balance between ambition and compassion when managing your models and your team?
Daisy: Like I said earlier, I always approach everything the same way I would want my own children to be treated by others. Take deep breaths, slow down and take everything into consideration before making any decisions.
Models of Canada: What are some of the biggest challenges you’ve encountered in your career, and how have you overcome them while still staying true to your values and vision for Canadian fashion?
Daisy: I’ve been in this industry for 30+ years, so diversity was a major challenge for many years. I’ve encountered hurdles with ethnic and racial diversity, gender inclusivity and representation of different body types so it was an uphill battle. Thankfully, the landscape of our industry has changed dramatically and I believe we have finally overcome these challenges.
Models of Canada: What role do you believe diversity and inclusivity should play in the future of fashion, and how are you actively fostering that change within the models you represent and the industry as a whole?
Daisy: Well, everything I’ve said thus far proves that diversity and inclusivity plays a huge role in the future of fashion. Thankfully, Sutherland Models has been on the forefront of all of these changes and have led the way to a very inclusive market.
Models of Canada: Behind every successful individual is a supportive team. Can you share what qualities you look for in the people you work with?
Daisy: We spend all our time together, physically in the office all week but mentally and spiritually, we are joined at the hip 24/7. We don’t punch in and out, it’s definitely not like Severance ( !! ) where we lead different and separate lives when away from the office. Having like-minded people that can handle each other’s personalities while showing respect and encouragement is so important and we have that in our team. Something has got to be said about being at the same place for 30+ yrs and our core team can attest to that.
Models of Canada: If there’s one change you could make to improve the fashion industry in Canada, what would it be and why? How do you believe it would shape the future of the industry?
Daisy: Think more outside the box. If every single person working in the fashion industry in Canada can do more of this, our industry could be so much stronger.
Models of Canada: In your opinion, where do you see the Canadian fashion industry heading in the next 5 to 10 years? What trends do you think will define its evolution, and how will models and agents be adapting to that shift?
Daisy: I would love to see our Canadian fashion industry spend more money on advertising so that the reach is there for the clients and models can be fairly compensated in this growth. The major trend I see is the need to focus on strengthening personal branding so that models can diversify their income streams. This is the direction I see the industry is heading right now and this is great!
Models of Canada: Has there ever been something you’ve wanted to share with the public about your role in fashion, your models, or the industry itself that you feel has been misunderstood or under appreciated?
Daisy: The biggest misconception in our industry is that agencies are scams. Unfortunately there is a right to be cautious about scams in the modeling industry - there are a few dishonest individuals or agencies that prey on aspiring models, offering opportunities that are too good to be true in exchange for money or personal information. As a reputable agency in the industry, it’s crucial to highlight the differences between legitimate work and these scams to ensure that are models are protected. Always do your research, that’s the most important advice. Thankfully with social media, it’s much easier to reach out to professional models and clients to validate an established agencies reputation.
Models of Canada: For those aspiring to follow in your footsteps, whether they want to become a top model, agent, or industry professional… What advice would you give them that goes beyond just technical skills, but rather focuses on their mindset and personal growth?
Daisy: Always treat people the exact same way you would want to be treated. It’s an old saying but ‘What goes around comes around’. If you go into anything you encounter with this mindset, you will do just fine!
Written by: Models of Canada
More details about SUTHERLAND MODELS can be found here