Wanting More: Sean’s Mission to Champion Individuality in Canadian Fashion

PHOTO BY: MARKO MIJAILOVIC

In the ever-evolving world of fashion, where trends shift like seasons and success often feels fleeting, some stories stand out for their quiet determination and unwavering vision. Sean, the founder of WANT MANAGEMENT, didn't step into the industry through glossy magazine covers or carefully orchestrated ambition. He was discovered during an ordinary retail shift at a mall, an unexpected moment that would spark a transformative journey from modeling to building one of Canada’s most forward-thinking agencies.

With an eye for the unconventional and a deep belief in the power of individuality, Sean has spent years reshaping what success looks like in Canadian fashion. His story is not just one of perseverance, but of purpose fueled by a desire to carve out space for unique voices and faces in an industry long defined by rigid norms. In this intimate conversation with Models of Canada, Sean opens up about his early struggles, the turning point that sparked the birth of WANT, and the deeply personal philosophy that guides his work today.

As he reflects on the lessons learned, the challenges overcome, and the future he envisions, Sean offers not just insight into the modeling world, but a compelling blueprint for how fashion in Canada can grow with heart, resilience, and authenticity.

Models of Canada: Sean, can you take us back to the moment you decided to pursue a career in the fashion industry?

Sean: I was scouted while working a retail shift at the mall, which unexpectedly opened the door to the modeling world. That experience allowed me to travel, observe, and understand what types of models were booking work and more importantly, why. Modeling became a lens through which I began to grasp the dynamics of the industry. Along the way, I learned a great deal from my agents, which eventually informed how I wanted to shape my own approach at WANT Management.

Models of Canada: What was that defining moment for you?

Sean: I was constantly searching for purpose, trying to figure out what I wanted to do with my life…hence the name, WANT MANAGEMENT. The turning point came when I used what little money I had to send our first model overseas. That model booked every major editorial and campaign in that market. Not long after, I began receiving inquiries from agents in New York. I remember thinking I had hit the nail on the head, so it was a bit of an epiphany for me… maybe I can do this for a living.

Models of Canada: The fashion industry has seen a lot of changes over the years. From your perspective, how has the landscape of modeling and fashion shifted, especially in Canada?

Sean: When I first entered the Canadian market, I found it quite conservative. There was a noticeable reluctance to take risks, and diversity wasn’t a primary focus. I’ve always been drawn to unique, unconventional faces - individuals you might pass on the street without realizing they belong on a Paris runway.

Today, I’m pleased to see that the industry here has become more inclusive and open-minded. Clients are increasingly embracing individuality. That said, the wider casting spectrum can sometimes present challenges - we aim to strike a balance between being inclusive and ensuring our roster aligns with real, sustainable opportunities.

Models of Canada: What are some of the most important lessons you’ve learned in your journey within the fashion world, and how have those lessons shaped your approach to working with models today?

Sean: Humility has been one of the most valuable lessons. I’ve learned never to assume I know more than anyone in the room. Each experience, especially the setbacks has taught me the importance of growth through reflection. I’ve come to see failure not as a dead end, but as an essential part of progress.   

Models of Canada: As a leading agent, what motivates you every day to keep pushing forward, even when facing challenges or setbacks in the industry?

Sean: There have absolutely been moments when I considered giving up. In the early days of WANT, I juggled multiple jobs - waiting tables in the financial district, sneaking into the bathroom to answer emails, then running out to deliver food. If I had quit then, I wouldn’t have witnessed the incredible milestones my models have reached. Remembering how far we’ve come keeps me grounded and driven.

Models of Canada: The fashion industry can sometimes be seen as cutthroat and highly competitive. How do you maintain a balance between ambition and compassion when managing your models and your team?

Sean: It’s not always easy. As agents, we naturally focus on what’s best for a model’s career, but sometimes that ambition can overshadow the human behind the model. I strive to approach management with both a strategic and empathetic lens prioritizing long-term well-being as much as short-term success.

Models of Canada: What are some of the biggest challenges you’ve encountered in your career, and how have you overcome them while still staying true to your values and vision for Canadian fashion?

Sean: In the early days of my career, few had faith in me or the talent I represented. As a result, I often took it upon myself to step into the studio and personally craft my models' portfolios from the ground up. Yet, this challenge proved to be a hidden gift—it allowed me to forge meaningful connections with my models, guiding them in the art of posing and helping them discover their confidence and presence in front of the camera.

One of the greatest challenges is maintaining self-belief in an unpredictable industry. You can do everything “right” and still not see the results you hoped for. I’ve had to learn to accept what’s out of my control and keep moving forward. Resilience and a thick skin are essential in this business.

Models of Canada: What role do you believe diversity and inclusivity should play in the future of fashion, and how are you actively fostering that change within the models you represent and the industry as a whole?

Sean: I’m proud of the diversity represented on our board. We’ve championed models who others may have overlooked - individuals who don’t fit the conventional mold but have undeniable presence and potential. For me, pushing boundaries isn’t just a statement, it’s a strategy rooted in belief.

Models of Canada: Behind every successful individual is a supportive team. Can you share who is on your team and what qualities you look for in the people you work with?

Sean: My deepest gratitude goes to Laura Virdo, my first booker and a true pillar of this journey. She took a leap of faith joining me, especially during the pandemic when resources were tight. Her work ethic, eye for detail, and passion continue to inspire me.

Laura Okah has also been a vital addition to our team. With her experience managing top talent from Africa and her deep community insight, she brings a perspective and grounding energy that enriches everything we do.

I also just want to say thank you to my partner, Matthew Chow. You've been there for me through the hardest moments and the happiest ones, always showing up with love, patience, and that calming energy I’ve come to count on. You've been my safe place, and I’m so deeply grateful for you.

I want to also thank Rob Davidson for being a great mentor to me, and for allowing me to shoot/conduct my business from his studio space while I was growing WANT MANAGEMENT into what it is today.

Models of Canada: If there’s one change you could make to improve the fashion industry in Canada, what would it be and why? How do you believe it would shape the future of the industry?

Sean: I would encourage more openness and knowledge-sharing from those already established in the industry. Growth thrives when experience is passed on, and I believe the future of Canadian fashion depends on that collective generosity.

Models of Canada: In your opinion, where do you see the Canadian fashion industry heading in the next 5 to 10 years? What trends do you think will define its evolution, and how will models and agents be adapting to that shift?

Sean: AI is undeniably becoming a major factor, and while it presents creative possibilities, it also poses significant risks. Fortunately, some agencies are beginning to collaborate on safeguarding our talent from exploitation. At the end of the day, I hope brands will continue to choose authentic, human storytelling over synthetic representation.

Models of Canada: Has there ever been something you’ve wanted to share with the public about your role in fashion, your models, or the industry itself that you feel has been misunderstood or under appreciated?

Sean: I simply feel honored to be entrusted with the careers of such remarkable individuals. That trust is something I never take lightly, and I’m continually grateful for it.

Models of Canada: For those aspiring to follow in your footsteps, whether they want to become a top model, agent, or industry professional… What advice would you give them that goes beyond just technical skills, but rather focuses on their mindset and personal growth?

Sean: Don’t spend too much time staring at the door that just closed - you might miss the one opening in front of you. And never let someone else define your limits. I was once told I’d never survive as an “editorial” agency. Well… here we are!

Written by: Models of Canada

More details about WANT MANAGEMENT can be found here